Due to the continuing global economic crisis such as financial crisis in Europe, gold has become the best safe asset among investors. Gold prices have dropped slightly during this year but gold becomes more attractive as the financial crisis is deepening.

LS-Nikko Copper which is the largest nonferrous metals enterprise in the country joined in the trend. LS-Nikko Copper which is the representative B2B (business-to-business commerce) enterprise has introduced `LS Gold Bar' which is the first B2C product since its establishment in 1936.

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